Realizing the expansion of tourism and accessibility for everyone to freely fly, it’s not enough for Cebu Pacific Air (CEB) to just carry people from one destination to another. CEB aims to lessen the impact of tourist arrivals through its sustainable program called Juan Effect launched in August 2018. By partnering with government and local stakeholders Juan Effect contributes and raises environmental awareness to local communities and tourist in local destinations. Piloting the program is fast emerging tourist destination, Siargao.